Lead Digital Producer for Watch What Happens Live! with Andy Cohen

I managed a team of three to strategize, write, edit and produce content for all social media pages and BravoTV.com. My responsibilities included brainstorming and executing digital and social strategies, community management, editing VOD content, creating marketing graphics, video publishing to YouTube and BravoTV.com, and on-the-fly social content creation. I also worked directly with the host, Andy Cohen, and occasionally created fun posts for his Instagram and taught him social media best-practices. I also collaborated with BravoTV’s Social and Digital teams on sponsored content promotion and maintaining consistent branding across all pages.

Working with zero promotional budget and very limited resources, I successfully increased our social reach and following year over year and saw the most success and growth on Twitter and YouTube.

Facebook Messenger Bot

Assisted in the concept, coding, branding, and launch of the Wacha The Dog Facebook Messenger Bot.
Fans of the show can message with digital Wacha on Facebook and submit questions to our research team that Andy will then ask the guests during the show. The bot sends a daily message to users at 4PM alerting them who the guests are on the show that night.

Click here to start chatting with Wacha now!

Social Media Design & Art Direction

Apply my background in graphic design to create fun visual content for social media.

WWHL Cocktail of the Week - A Bravo TV twist on classic cocktails, posting every Friday of the Summer!

Memes

YouTube Originals

Work with my digital team to concept, film, and edit original content for YouTube.

WWHL in Los Angeles VIP Social Contest

Using a link only accessible via Instagram Stories, Twitter, and the Wacha Bot on Facebook Messenger we launched a “secret” VIP ticket giveaway for a taping in Los Angeles. This was a way to provide superfans who follow WWHL on social a chance for an amazing fan experience. The link directed fans to a hidden 72-hour website where they were allowed to enter their information to win. Winners were selected at random and given premium seating, a Bravo TV gift bag, and a meet-and-greet / photo with Andy Cohen.

I designed the branding, coded the website, and assisted on-location to make sure the winners had a great experience.

Additional Content Creation

Create custom edits of show clips on Instagram for @bravoandy