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As the Digital and Social Lead for Watch What Happens Live! with Andy Cohen I strategize, write, edit and produce content for all of Watch What Happens Live! social media pages and bravotv.com/wwhl. My responsibilities include brainstorming and executing digital and social strategies, community management, editing VOD content, creating marketing graphics, video publishing, and on-the-fly social content creation. I also work directly with our host, Andy Cohen, and occasionally create fun posts for his Instagram and teach him social media best-practices. I assisted in launching our WWHL iPhone Sticker Pack, and helped launch our Plead The Fifth game which is available on the App Store. I helped code and concept our first Facebook Messenger Bot, Wacha The Dog in 2018.

Working with zero promotional budget and very limited resources, I have successfully increased our social reach and following. Watch What Happens Live! has seen the most success and growth on Twitter and YouTube.

I lead the social media conversation across Facebook, Twitter, Instagram, and Instagram Stories. I also collaborate with BravoTV’s Social and Digital teams on sponsored content promotion, and maintaining consistent brand position and voice across all of these pages.


Social Growth

SEASON 14 (2017) END OF YEAR SOCIAL GROWTH
    •    Facebook: 449,110 Likes (+21,187 Likes)
    •    Facebook Video: 23.1 Million Views (+34.6% over 2016)
    •    Twitter: 246,799 Followers (+34,622 Followers)
    •    Instagram: 479K Followers (+89,000 Followers)

SEASON 14 (2017) END OF YEAR YOUTUBE GROWTH
    •    319,050 Subscribers (+126,029 over 2016)
    •    106,841,329 Views (+201.83% over 2016)

OTHER SEASON 14 HIGHLIGHTS
Launched Podcast on Spotify, iTunes, Sticher, and Art19
Facebook Bot In Development, Launched 2018

SEASON 13 (2016) END OF YEAR SOCIAL GROWTH
    •    Facebook: 427,923 Likes (+47,025 Likes)
    •    Facebook Video: 18.6 Million Views (+505% over 2015)
    •    Twitter: 212,177 Followers (+16.6% +30,177 Followers)
    •    Instagram: 390K Followers (+5.7% +96,000 Followers)
    •    Vine: 4,956 Followers (3,057,559 Loops)
    •    Tumblr: 12,000 Followers

SEASON 13 (2016) END OF YEAR YOUTUBE GROWTH
    •    193,021 Subscribers
    •    35,500,041 Views (+87.73% over 2015)


Facebook Messenger Bot

Assisted in concept, coding, and creation of Wacha The Dog Facebook Messenger Bot.
Fans of the show can message with digital Wacha and submit questions to our research team that Andy will then ask the guests during the show. I schedule his weekly broadcast which messages users at 4PM every day reminding them who the guests are that night.

Click here to start chatting with Wacha now!

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Content Creation

Create video content on Instagram for @bravoandy


YouTube

I work with a team at Fullscreen on managing our YouTube channel.
I select viral moments and cut all clips for the YouTube channel and optimize for digital press coverage.

Original Content

Concept, create, and edit original content for YouTube and Instagram.

🥣 @lisarinna #WWHL

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Martha has spoken! #PumpkinSpice is for basic bitches! #WWHL

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Happy #MDW!

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Happy Valentine’s Day!

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