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As the Digital and Social Lead for Watch What Happens Live! with Andy Cohen I strategize, write, edit and produce content for all of Watch What Happens Live! social media pages and bravotv.com/wwhl. My responsibilities include brainstorming and executing digital and social strategies, community management, editing VOD content, creating marketing graphics, video publishing, and on-the-fly social content creation. I also work directly with our host, Andy Cohen, and occasionally create fun posts for his Instagram and teach him social media best-practices. I assisted in launching our WWHL iPhone Sticker Pack, and helped launch our Plead The Fifth game which is available on the App Store. I helped code and concept our first Facebook Messenger Bot, Wacha The Dog in 2018.

Working with zero promotional budget and very limited resources, I have successfully increased our social reach and following. Watch What Happens Live! has seen the most success and growth on Twitter and YouTube.

I lead the social media conversation across Facebook, Twitter, Instagram, and Instagram Stories. I also collaborate with BravoTV’s Social and Digital teams on sponsored content promotion, and maintaining consistent brand position and voice across all of these pages.


Facebook Messenger Bot

Assisted in concept, coding, and creation of Wacha The Dog Facebook Messenger Bot.
Fans of the show can message with digital Wacha and submit questions to our research team that Andy will then ask the guests during the show. I schedule his weekly broadcast which messages users at 4PM every day reminding them who the guests are that night.

Click here to start chatting with Wacha now!

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Social Growth

YOUTUBE:
SEASON 15 (2018)

330.9M Watch Time Minutes +36% Over 2017
135.8M Views +25% Over 2017
+172.5K Subscribers Over 2017

SEASON 14 (2017)
243.8M Watch Time Minutes
106.8M Views
+124.5K Subscribers Over 2016

SEASON 13 (2016)
61.7M Watch Time Minutes
35.5M Views
+50.1K Subscribers Over 2015

SOCIAL:
SEASON 15 (2018)

Facebook: 451,500 Likes +21,187 Likes
Twitter: 246,799 Followers +34,622 Followers
Instagram: 479K Followers +89,000 Followers

SEASON 15 HIGHLIGHTS
Launched the “Wacha Bot” on Facebook Messenger

SEASON 14 (2017)
Facebook: 449,110 Likes (+21,187 Likes)
Twitter: 246,799 Followers (+34,622 Followers)
Instagram: 479K Followers (+89,000 Followers)

SEASON 14 HIGHLIGHTS
Launched WWHL Podcast on Spotify, iTunes, Sticher, and Art19
Started Publishing the WWHL After Show to YouTube
Facebook Messenger Bot In Development

SEASON 13 (2016)
Facebook: 427,923 Likes (+47,025 Likes)
Twitter: 212,177 Followers (+16.6% +30,177 Followers)
Instagram: 390K Followers (+5.7% +96,000 Followers)
Vine: 4,956 Followers (3,057,559 Loops)
Tumblr: 12,000 Followers


Content Creation

Create video content on Instagram for @bravoandy


YouTube

I work with a team at Fullscreen on managing our YouTube channel.
I select viral moments and cut all clips for the YouTube channel and optimize for digital press coverage.

Original Content

Concept, create, and edit original content for YouTube and Instagram.

🥣 @lisarinna #WWHL

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Martha has spoken! #PumpkinSpice is for basic bitches! #WWHL

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Happy #MDW!

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Happy Valentine’s Day!

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